Customer Targeting Manager


The role of the Customer Targeting Manager is to ensure the delivery of the clients' requirements in line with the definition of the service and Edit's contracted Service Level Agreement with the client. It is the role of the Customer Targeting Manager to provide day to day service including; campaign requirements gathering, build and execution of all direct marketing campaigns and response reporting, ownership of campaign documentation and client communication.

Please note this a rolling vacancy - your CV will be reviewed in line with current business needs.


Brief Management

  • Upfront requirements gathering of all client campaign work; 
  • Successful interpretation of campaign briefs received from the client, identifying any areas of the brief that require further clarification and/or approval;
  • Ensure job output meets the requirements of the brief; and
  • Ensure benchmarks for delivery are agreed with the client before any production work commences. 

Customer Targeting Management 

  • Build and execute campaign selections using IBM Unica, Silverpop, Apteco FastStats (these are the major tools, there may be a need to use others from time to time)
  • Communicate pre-campaign counts and advise where appropriate
  • Ensure all campaigns are completed accurately and within the agreed timeframe;
  • Ensure Quality Assurance procedures are adhered to and demonstrated to the client on a campaign by campaign basis;
  • Deliver data to the client upon completion of a campaign, ensuring all data is handled securely and in accordance with the client’s and Edit’s security procedures; 
  • Run and manage all post-campaign reporting; working with the client to define the requirements for each campaign where necessary;
  • Work with the client to help introduce best practise methods for control measurement and test and learn approaches in CRM communications;
  • Have a full working knowledge and understanding of campaign tools to provide technical advice where needed; including to other internal Edit teams. 


  • Manage communications in respect of all client campaign work;
  • Ensure support of activities of strategic customer accounts at all levels;
  • Work alongside the other departments to plan the resource for the teams in order to provide service in line with the agreed client SLAs; and
  • Manage all client campaign queries, escalating to other departments within Edit when required.


  • Investigate problems and advise options when queries arise, liaising with other departments or staff when required;
  • Gain knowledge of client terminology and way of working; 
  • Adopt and encourage an open-minded approach to new projects, considering companywide implications as well as departmental;
  • Provide technical advice to other departments as and when required;
  • Identify and suggest ways of continually improving the process of running campaigns;
  • Ensure that the client is kept up to date with the progress of all campaigns, making them aware of any issues that may affect delivery;
  • Attend internal or external client meetings when required; and
  • Handle all data securely and responsibly, observing The Data Protection Act and Edit’s information security policy. 

To send in your CV and apply, please click the 'Apply for this job' button.

If you experience any issues when submitting your application then please email